Wednesday, December 31, 2008

Chinese New Year...

The Nike Clot Air Force 1 pays tribute to the themes of luck, happiness and prosperity — as represented by the color red — which prevail during traditional Chinese Lunar New Year celebrations.

The highlight peel-off double-layer design feature was created to inspire people to seek beyond the superficial, to search for what lies within. The Clot design team explains: “We need to remember to never judge simply by what you see.”

The Nike Clot Air Force 1 comes in a special “Chinese Candy Box” packaging set. Traditionally, Lunar New Year celebrations include offering sweets and other edible treats from a red lacquer box to ensure a “sweet” year. Honoring this custom, the Nike Clot Air Force 1 packaging is a hexagonal red box with a partitioned tray layer, to hold shoe accessories, and matching lid. The box’s exterior is adorned with Clot graphics in black.

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